​Most people never start. Not because they lack talent or resources, but because they are paralyzed by the Friction of Zero.​In physics, static friction (the force holding a stationary object in place) is always higher than kinetic friction (the force acting against an object already in motion).

The same is true for your projects.

Moving from a standstill to your first inch of progress requires the greatest burst of energy you will ever expend.​ To overcome this, we have to re-wire how you view the starting line.

The Myth of “The Perfect Setup”

​One of the biggest traps at the Origin Point is Productive Procrastination. This is when you spend three weeks researching the “perfect” note-taking app, buying $500 worth of desk accessories, or waiting for a “sign” that the market is ready.

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​At Origin Zero, we advocate for Essentialism.

You do not need the most expensive software.​

You do not need a completed five-year plan.​

You need a Minimum Viable Origin

Identifying Your Minimum Viable Origin (MVO)

​Your MVO is the absolute smallest set of tools and data points required to produce one unit of value.

If you are writing a book, your MVO is a blank document and a keyboard.

If you are starting a store, your MVO is one product and one way to take a payment.

​Anything beyond the MVO at Day One isn’t a “resource”

—it’s a distraction.